HIGUCHI, Agnaldo Keiti; VEIGA, Ricardo Teixeira; MARTINS, Juliana Borges. Persona traits precedents of value cocriation in safe sex incentive programs: contribuitions of the service dominant logic to social marketing. Journal of Administration Science, [S. l.], v. 21, n. 54, p. 8–24, 2019. DOI: 10.5007/2175-8077.2019.e51291. Disponível em: https://periodicos.ufsc.br/index.php/adm/article/view/2175-8077.2019.e51291. Acesso em: 17 jul. 2024.