SILVA, Edson Coutinho da; LAS CASAS, Alexandre Luzzi. Market-Orientation Principles in Football Clubs: brand, profits and fans. Journal of Administration Science, [S. l.], v. 20, n. 52, p. 155–168, 2018. DOI: 10.5007/2175-8077.2018V20n52p155. Disponível em: https://periodicos.ufsc.br/index.php/adm/article/view/2175-8077.2018V20n52p155. Acesso em: 17 jul. 2024.