The meaning of South African media's expansion into the rest of African space

Resumo

Focusing on South African media in Africa as a case study, this article argues that national media regionalisation of those economically dominant countries located geo-politically in the southern hemisphere is paradoxical. On the one hand, it follows the same liberal economic expansionist logic as their Western media counterparts and can pose a serious threat to the development of the national/local media of the recipient countries. On the other, it can foster new forms of cooperation among developing countries in the areas such as programme exchange and local media content production. Despite some advantages, the paper argues, these expansions and particularly the South African ones can function as intermediaries for extension of various forms of Western media and cultural imperialism(s).