Multimodal analysis of film within the gem framework

Autores

  • John A. Bateman Bremen University

DOI:

https://doi.org/10.5007/2175-8026.2013n64p49

Resumo

 

In this paper, the predominantly visual framework developed for the analysis of static multimodal documents within the Genre and Multimodality project ‘GeM’ is considered as a foundation for treating non-static multimodal artifacts. The paper introduces the original framework and characterizes how it can be beneficially extended to work with the moving audio-moving image. Several illustrations of the new framework’s application to narrative film are presented in order to show how it may provide stronger support for empirical investigations of artifacts of this kind.

Biografia do Autor

John A. Bateman, Bremen University

John Bateman is professor of  applied  linguistics at  bremen University where he has been researching issues of multimodality in several media for several years. he has published widely in the area, with recent books focusing on annotation methods for static page-based documents and the application of functional semiotics to the audiovisual moving image. Current research centers on visual narration and the empirical exploration of semiotic modes.

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Publicado

2013-07-25