The structure of the image of the well-succeeded manager and the question of Corporeality

Abstract

The study investigated the semantic structure of the Image of the Well Succeeded Executive and the question of the position of the Corporeality in this one. A questionnaire with open and closed questions was applied to undergraduate students in Business Administration at three moments of the formation, when it analyzed for the present study the question “Which are the characteristics that an executive needs to have to guarantee his professional success?”. The results were analyzed through content analysis and to nonparametric and multidimensional quantitative techniques (Structure of Similarity Analysis and External Variables as Points in SSA) and interpreted for contributions of the Symbolic Interactionism, Social Construcionism and Facet Theory. The polar structure formed by six facets (Agency, Bond, Cognition, Creativity, Individualism and Competences) and the location in the projection of the extern variable of three “moments of formation” suggest a differentiated process of individualization of the image of the Executive along the university course, with a growth of signification of connected aspects his personality and corporeality, besides extinguishment of ethical and bond references.