Hypermobility aesthetics and devices for controlling the circulation: the desire to be noticed and found on the internet

Abstract

This article discusses the way that the subjects, who have internet access by computer or through mobile devices, socialize their  personal information, pictures and, recently, codes of remote location. It is explored the use of these technologies trying to understand how users turn their lives into  characters´ aestheticization through intimacy spectacularization on the Internet. This exposure through the web causes significant  hypermobility  without borders and narrow notions of space-time  with instant relations and global reach. In contact with the subject, marketing strategies guide  the traffic control devices, social networking tools, and they result in a desire to be noticed and found in the cyberspace.