“Speak, freguês!” Strategies of communication in “open air fairs” of Itapetinga-Bahia doi: 10.5007/1984-8951.2010v11n99p93
Abstract
This article aims to present an overview of communication strategies at the "open air fairs" of Itapetinga-Bahia, as like enunciation (trading enunciations). For that, there is an incursion in the space of economic exchange, watching and listening to oral and imagetic forms that succeed there. It is noticed that the "open air fairs" shows pre-modern features as the absence of written signs, for example. Moreover, the form of communication of its agents, in this space, shows the habitus, determiner of speech and constitutive of a market full of tensions.
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Copyright (c) 2010 Moisés dos Santos Viana, Pinto de Odilon Mesquita Filho, Jussara Tânia Silva Moreira
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