Gamification in translation of business DNA

a proposal

Abstract

This paper seeks to present a proposed research methodology that aims to understand whether it is possible to apply gamification in translation of business DNA to generate more satisfactory results in brand building. It discusses the theoretical framework that will serve as a basis for the research methodology. It presents a proposal with objectives, justification, and methodology to begin the research. And finally, it concludes the need for an extensive bibliographic research on the topics: gamification, translation studies, sociosemiotics, and business DNA. With a qualitative approach, this research methodology proposal will last 24 months.