The june festival territories of Campina Grande (PB)

Abstract

The relation between space and culture is studied in this article with basis in the june festivity practices. Thus, we search to analyse Campina Grande's june festival, as a cultural manifestation that conditions multiple territorial appropriations in the city. The methodology was based on bibliographical and historiographic research as well in the field work, through participant observation, interviews, open dialogues, virtual netnography/ethnography and photographic records. From the investigations performed, it is noticed the territorialities carried out by the festival people, public power and private initiative, in the commemorations of neighborhoods, in the central area of the city and in Parque do Povo. Enabling the understanding that even in the midst of commercial logic and spectacularization, the spontaneous celebrations in the neighborhoods do not cease to exist, on the contrary, they coexist, reinvent themselves and recreate from the territorial dispute.