The old and the new Behavioral Economics: highlights of a trajectory

Resumen

In the present work, we sought to trace a trajectory with the elements considered essential in the constitution and consolidation of the Behavioral Economics as a theoretical and scientific field: starting from the old school to the formation of the so-called new school, however, with no ambition to exhaust the theme. The understanding of how the BE developed over the time will provide guidance to those interested in the topic to assimilate the context in which the BE came about, to learn about it's precursors, main concepts and research fields as well as provide indications of possible fields for the development of new research. Among the theoretical and scientific references are: Simon’s bounded rationality, concepts of heuristics and biases, the two systems theory, the prospect theory, and the intertemporal choice.