Agro is tech, it's pop, it's all: the (des) velar of that reality

Abstract

Currently, Brazil is "sold" through advertising - "Agro is pop"; Agro is tech”, "Agro is all" - referring to a country with diversity in food production. The agribusiness sector presents itself as a symbol of modernity and efficiency, with full control of different technologies. On the basis of this, the present work aims at revealing the contradictions that are veiled in the AGRO word propagandized as a business in which large corporations, by controlling the inputs, seeds and technology used for a multiscale reach of the produced product, spread the idea of which it is pop, that is, it benefits to all. Thus, it can not be pop, because it promotes concentration of land, followed by violence in the field; can not be tech, when its production is sustained in the use of pesticides that, contradictorily, causes diseases; is not everything, since food, the basic condition of existence, is transformed into commodities and is now concentrated by a small number of companies. In order to reach the proposed objective, the following methodology was used: bibliographic reading referring to the theme, referring to content sites and data collection for quantitative / qualitative analysis of the results.