DIGITAL TRANSFORMATION AND CREATIVE ECONOMY : A study on impacts on creative business during the COVID-19 pandemic

Abstract

Goal: The paper analyzes aspects of digital transformation for creative economy businesses during the COVID-19 pandemic. Design?Methodology?Approach: For that, studies carried out by two institutions were analyzed, with a cut on the data referring to the perceptions about the digital transformation. Results: Some aspects were highlighted, such as high potential for innovation by the sectors during the isolation period for maintenance of activities. At the same time, several technical and infrastructure difficulties were pointed out, which have generated common obstacles to those surveyed. Originality?Value: It concludes by identifying that the digital transformation process is not considered a strategy, but an alternative in the midst of the pandemic scenario, which generates adversity in the monetization process based on content and activities developed in the digital environment. As a suggestion for future studies, there is the verification of other aspects of the studies, which provide interesting information on how the creative sectors have been facing the crisis of COVID-19 and that can contribute with strategies to promote these economic activities.