CULTURA DE INOVAÇÃO: A LIDERANÇA TRANSFORMACIONAL COMO PROPULSORA À CULTURA INOVATIVA
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Abstract
Objective: Conduct a theoretical discussion about the culture of innovation, highlighting the role of the transformational leader in fostering and sustaining an innovative culture for organizations.
Design/Methodology/Approach: Theoretical review
Results: It is argued that the transformational leader plays an important role in fostering innovation, by building an environment conducive to innovation, through communication, a culture of trust and flexibility. Thus, it is concluded that the leader is the fundamental actor to disseminate and support the innovative organizational culture.
Originality/Value: Discussion and proposal of a theoretical model that integrates the culture of innovation and transformational leadership.
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