BRICS e G7: a associação entre fatores contingenciais e estratégias competitivas influencia o desempenho financeiro empresarial?
DOI:
https://doi.org/10.5007/2175-8069.2021.e76226Resumo
O objetivo deste estudo foi analisar a relação da estratégia competitiva com os fatores contingenciais sobre o desempenho financeiro de empresas localizadas em países membros do BRICs e do G7. A amostra da pesquisa foi composta por 775 empresas (5.425 observações), sendo 172 localizadas na China, 33 na Índia, 48 na Alemanha, 25 no Canadá, 307 nos Estados Unidos da América, 169 no Japão e 21 no Reino Unido. Para estimar as relações entre as variáveis da pesquisa, aplicaram-se modelos de dados em painel dinâmico. As evidências encontradas sugerem que as estratégias competitivas (liderança em custos e diferenciação) podem moderar os efeitos dos fatores contingenciais sobre o desempenho financeiro das empresas, considerando o ambiente em que atuam (países membros do BRICs e do G7).
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