BRICS y G7: la asociación entre factores de contingencia y estrategias competitivas influyen en el rendimiento financiero de las empresas?
DOI:
https://doi.org/10.5007/2175-8069.2021.e76226Resumen
El objetivo de este estudio fue analizar la relación entre la estrategia competitiva y los factores de contingencia en el desempeño financiero de las empresas ubicadas en los países miembros de los BRIC y el G7. La muestra de investigación comprendió 775 empresas (5,425 observaciones), 172 de las cuales se ubicaron en China, 33 en India, 48 en Alemania, 25 en Canadá, 307 en los Estados Unidos de América, 169 en Japón y 21 en el Reino Unido. Para estimar las relaciones entre las variables de investigación, se aplicaron modelos de datos de panel dinámico. Las evidencias encontradas sugieren que las estrategias competitivas (liderazgo en costos y diferenciación) pueden moderar los efectos de los factores de contingencia en el desempeño financiero de las empresas, considerando el entorno en el que operan (países miembros de los BRIC o G7).
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