O tom da divulgação importa? Uma análise dos efeitos do tom do disclosure de RSC no desempenho das firmas
DOI:
https://doi.org/10.5007/2175-8069.2022.e84552Palavras-chave:
responsabilidade social, desempenho da firma, finanças corporativas, ambiente e desenvolvimento, sustentabilidadeResumo
O objetivo deste trabalho é examinar os efeitos do tom do disclosure de RSC, em suas dimensões ambiental, social e econômica, no desempenho das companhias abertas brasileiras. A amostra final contemplou dados financeiros e 1.797 reportes corporativos, provenientes de 219 companhias abertas brasileiras distintas no período de 2010 a 2019. Os dados foram analisados a partir de estatísticas descritivas e aplicação de modelos de regressão com dados em painel. Os resultados desta pesquisa demonstram que informações de RSC otimistas apresentadas nos relatórios implicam em melhores índices de valor de mercado, bem como na redução do custo de capital. Assim, verifica-se a necessidade de se considerar o tom empregado na publicação e os tópicos que compõem a RSC na avaliação do disclosure de RSC e seu efeito no desempenho, avançando em relação aos estudos que se baseiam na simples observação da publicação ou não de determinado relatório ou assunto nos documentos.
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