¿Importa el tono de la divulgación? Un análisis de los efectos del tono de divulgación de RSC en el desempeño de la empresa
DOI:
https://doi.org/10.5007/2175-8069.2022.e84552Palabras clave:
responsabilidad social, resultados de la empresa, finanzas corporativas, medio ambiente y desarrollo, sostenibilidadResumen
El objetivo de este trabajo es examinar los efectos del tono de divulgación de la RSC, en sus dimensiones ambiental, social y económica, sobre el desempeño de las empresas cotizadas brasileñas. La muestra final incluyó datos financieros de 219 diferentes sociedades cotizadas brasileñas y 1.797 informes corporativos en el período comprendido entre 2010 y 2019. Los datos se analizaron utilizando estadísticas descriptivas y modelos de regresión con datos de panel. Los resultados de esta investigación demuestran que la prevalencia de información de RSC optimista, presentada en los informes, implica en mejores índices de valor de mercado, así como una reducción en el costo de capital. Así, surge la necesidad de considerar el tono utilizado en la publicación y los temas que componen la RSC en la evaluación de la divulgación de la RSC y su efecto en el desempeño, avanzando en relación a los estudios que se basan en la simple observación de la publicación o no de un informe o tema particular en los documentos.
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