Ideology in the digital age: image and algorithms as technological forms of social domination

Abstract

This article seeks to problematize the question of how, in contemporary capitalist society, the digital image and computational algorithms reveal themselves as technological forms of social domination, which operate under the determination of ideology in the digital age. This issue is approached from the perspective of an ontology of the subject, determined by the contradiction situated in the relationship established between content and form in the process of formation (Bildung) of ways of being, which are expressed in the experience (Erfahrung) of digitalized life in this society of sensation and the spectacle. For this, we carried out a synchronic study established between, on the one hand, the general conception about the critique of ideology found in the analyzes of Adorno and Horkheimer about the Cultural Industry, and on the other, the concepts of spectacle (spectacle) and sensation (Sensation) , extracted respectively from the works of the philosophers Guy Debord and Christoph Türcke, to which we associate the recent discussion of “surveillance capitalism” and the “superindustry of the imaginary”. The methodology used was bibliographic and documentary research.