The "men's fate" on the discourse about ecology and conscious consumption

Authors

  • Paula Chiaretti Universidade do Vale do Sapucaí
  • Milena Maria Sarti Universidade Federal da Bahia

DOI:

https://doi.org/10.5007/1984-8412.2017v14n2p2128

Abstract

http://dx.doi.org/10.5007/1984-8412.2017v14n2p2128

Supported by theoretical background of Psychoanalysis and Discourse Analysis, this article aims to observe how the discourse about ecology (ecological discourse) anticipates the coordinates of a current subjectivity, putting in operation senses of a "conscious consumer", which in turn, when under  the logic of "self-management" (based on an  autonomous and non-divided subject), is in accordance with a consuming  and self-referential subjectivity. It is possible to affirm that this discourse about ecology promotes, on the one hand, incitement to consumption and, on the other hand, the scapegoating of the consumer subject, who should place limits upon himself, as well as upon the   "no limits" notion that is drawn  from the mastery of the capitalist discourse and its mean  of interpellation.

Author Biographies

Paula Chiaretti, Universidade do Vale do Sapucaí

Professora do Programa de Pós-graduação em Ciências da Linguagem da Universidade do Vale do Sapucaí; Doutora em Ciências (área Psicologia) pela Universidade de São Paulo. E-mail: chiaretti.paula@gmail.com.

Milena Maria Sarti, Universidade Federal da Bahia

Professora Adjunta do Instituto Multidisciplinar em Saúde, Campus Anísio Teixeira (IMS/CAT) da Universidade Federal da Bahia; Doutora em Ciências (área Psicologia) pela Universidade de São Paulo. E-mail: misarti@hotmail.com.

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Published

2017-06-23

Issue

Vol. 14 No. 2 (2017)

Section

Article

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