The matter of entertainment: the success of infotainment in the audiovisual critique
DOI:
https://doi.org/10.5007/1984-6924.2018v15n1p142Abstract
Part of the journalism critique about audiovisual productions uses languages, formats and contents that seek to seduce audience, exercising what is called entertainment journalism or infotainment. This paper discusses the communicational efficiency of this model from the reflection on the negative connotation usually given to the classification entertainment for artistic productions and journalism. It also analyzes the cognitive impact of the main entertainment resources used by these products. The results show potential effects that formulas adopted by entertainment journalism about movies and TV series have in the critical fruition of its content.
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