Cultural diversity and entertainment in the media ambience of the spectacle

Abstract

The scope of this figurative-procedural analysis is the correlation between communication and cultural diversity. Firstly, it is discussed the role played by image in contemporary Western culture. It is affirmed, then, that the audiovisual production integrates the transactions between sociohuman and machinic networks, which not only support and question the forms and means of symbolization, but also correspond to a late example of this same interaction. More specifically, the analysis falls on the interaction of audiovisual production with other modes of production and circulation of symbolic goods, especially in the setting of mediatic environments, in the very act of recomposing other modes of symbolization as contents of these socio-technical environments. The examination of the convergence of televisual media and the carnival ludic-aesthetic eventgenre of the Rio de Janeiro Samba Schools Parade demonstrates that in the reconstitution of the spectacle-show’s ambience, it is possible to observe mechanisms of contemporary entertainment, and especially the mechanism of cultural valuing of a given social expression.