Argumentation, technodiscursivity, and teaching: a proposal with technogenres
DOI:
https://doi.org/10.5007/1807-9288.2025.e106613Keywords:
Argumentation, Digital writing, Technodiscursivity, TechnogenresAbstract
This article presents the results of an interventionist study conducted with 9th-grade students from a public school in Recife, Brazil, aimed at developing argumentative competence in digital writing through the technogenre carousel post with an argumentative purpose. The proposal was grounded in the articulation between the Theory of Argumentation in Discourse (Amossy, 2020), the interactive genre-based pedagogy (Bawarshi & Reiff, 2013), and Digital Discourse Analysis (Paveau, 2022), assuming technodiscursivity as a constitutive element of meaning-making in digital environments. To this end, the Guided Process of Technodiscursive Immersion was designed and implemented, a methodological model that guided students in understanding the technolinguistic, and technodiscursive practices that structure argumentation in digital contexts. Comparative analyses of the participants' initial and final productions revealed significant advances in mastering argumentative strategies in digital writing, especially in exploring the affordances of the carousel format, the use of technographisms, technowords, and reported technodiscourses. The results highlight the importance of pedagogical practices that consider the compositional ecology of digital environments and consciously integrate both linguistic and technological dimensions in the teaching of argumentation, in line with contemporary communicative demands.
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