It´s all a card deck: technoaesthesis and infocognition (about the order and predicades of couplings in contemporary circumstance)

Abstract

By assessing the most radical consequences of McLuhan's tought, we conquer a point-of-experience, or a point-of-existence, from which one can surpass the naive level which prescribes "ethics of use" of technology for "good ends". We have, thus, a "copernican turn", that is our couplings to apparatuses modulating the changes in our relationship with the world, its processes, the others and the things -- a relationship that could be also understood as "perception", and which is the basis of its own ethics. This article defines the concepts of (1) technoaesthesis: the circumscription, in the body, of a particular domain of perceptual operations, by the inescapable coupling to the midiatic circumstance; and (2) infocognition: the particular domain of outputs that emerge from that -- gestures, language, cultural forms, economic practices, etc., which are symptoms of the sense embedded in the "DNA" of the apparatuses. By means of these concepts, we aim to play with certain cards of western thinking to propose some ways to think, in this key, such couplings and their consequences to the interpretation of our contemporary circumstance.