Discourse analysis of hiv/aids prevention campaigns and the construction of hiv positive subjectivity

Abstract

http://dx.doi.org/10.5007/1984-8420.2016v17n2p72

This article aims to analyze the discourse presented by texts of different hiv / aids prevention campaigns in Brazil and other countries. Based on Michel Foucault’s conception of discourse, some discursive phenomena, in this article named chronic appa­ratus of aids, and the way that they influence the formation of hiv positive subjectivity was analyzed. Then, the way this subjectivity was built in texts from the campaigns was ana­lyzed, observing that this subjectivity was not represented in a positive way in most of the times, reinforcing different forms of prejudice, stigma and exclusion of HIV positive peo­ple and creating some tensions and ambiguities inside the apparatus. Lastly, a need to rethink the way as this subject is built emerged, one that allows new ways of subjectiva­tion for people living with hiv.