A methodology for the analysis and improvement of a firm´s competitiveness

Authors

  • Jose Celso Contador UNINOVE - São Paulo - SP
  • Carlos Alberto Contador UNICAMP - Campinas - SP
  • Marcius Fabius Henriques de Carvalho UNICAMP - Campinas - SP
  • José Luiz Contador Faculdades Campo Limpo Paulista

DOI:

https://doi.org/10.5007/%25x

Abstract

This paper presents a new methodology for the analysis of a group of companies, aiming at explaining and increasing a firm´s competitiveness. Based on the model of the fields and weapons of the competition, the methodology distinguishes between business and operational competitive strategies. The first consists of some of the 15 fields of the competition, and the latter consists of the weapons of the competition. Competitiveness is explained through the application of several mathematical variables. The influence of the competitive strategies is statistically evaluated using the Wilcoxon-Mann-Whitney non-parametric test, the t-test, and Pearson´s correlation. The methodology was applied to companies belonging to the textil e pole of Americana; one of the conclusions reached is that what explains competitiveness is the operational strategy rather than the business strategy. Therefore, to improve competitiveness, a company must intensify its focus on weapons that are relevant to the fields where it decided to compete.

Author Biographies

Jose Celso Contador, UNINOVE - São Paulo - SP

Engenheiro (1964) e Doutor em Engenharia (1973) pela USP, Professor Livre-Docente da UNESP (1993), é professor universitário há 40 anos, atuando no campo da Engenharia de Produção e da Administração. Atualmente, dedica-se à docência e pesquisa no Programa de Mestrado em Administração do Centro Universitário Nove de Julho - UNINOVE. Atualmente, dedica-se à pesquisa sobre Campos e Armas da Competição, tema inserido na Teoria da Competitividade Empresarial.

Mais informações: Currículo Lattes - CNPq.

Carlos Alberto Contador, UNICAMP - Campinas - SP

contador@widesoft.com.br

Marcius Fabius Henriques de Carvalho, UNICAMP - Campinas - SP

Possui graduação em Engenharia Elétrica pela UFJF (1974), mestrado em pela UFRJ (1976) e doutorado em Engenharia Elétrica pela UNICAMP (1986). Tendo sempre como tema principal de pesquisa o desenvolvimento de métodos para análise e melhoria dos sistemas produtivos. Inicialmente com o desenvovlimento de algoritmos eficientes para otimização de reservatorios do sistema hidreletrico brasileiro e a seguir, após ter ingressado no Centro Tecnologico para Informática, voltou-se para estudo de metodologias aplicáveis aos sistemas de manufatura. Desenvolveu para tanto um simulador, o ASIM, ambiente para simulação. Tem hoje como principais áreas de interesse: cadeia de suprimento, planejamento da producao, gestao de empresas, fluxo em redes para planejamento da manufatura e logística.

Mais informações: Currículo Lattes - CNPq.

José Luiz Contador, Faculdades Campo Limpo Paulista

Possui graduação em Engenharia Mecânica pela UNESP (1974), mestrado em Engenharia Aeronáutica e Mecânica pelo ITA (1982), doutorado em Ciências pelo ITA (1988) e Livre-docência em Organização Industrial pela UNESP (1999). Atua na área de Engenharia de Produção, principalmente em gestão da produção. Professor aposentado da Faculdade de Engenharia da UNESP.

Mais informações: Currículo Lattes - CNPq.

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Published

2006-01-07

How to Cite

Contador, J. C., Contador, C. A., Carvalho, M. F. H. de, & Contador, J. L. (2006). A methodology for the analysis and improvement of a firm´s competitiveness. Revista De Ciências Da Administração, 8(15), 88–113. https://doi.org/10.5007/%x

Issue

V. 8, n. 15, jan/jun. de 2006

Section

Articles

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