Reaching suppliers of bovine meat: the presence of russia organizacion in Brazil
DOI:
https://doi.org/10.5007/2175-8077.2010v12n27p169Abstract
This article aims to characterize Russian commercial organizations that are trading bovine meat from Brazil. It is a exploratory qualitative study. During the field work it was possible to conduct 14 interviews with Russian and Brazilian traders, from 01st until 12th of December/ 2008. It was found that traders developed four different types of transaction configurations. The first configuration described is the one with the highest number of organizations involved in the trading activities. It is a transaction configuration that aloud higher levels of specialization for the different trading firms, making possible for Russian wholesalers and retailers to buy from Brazilian abattoirs intermediated by international trading organizations. In the second observed configuration it was possible to perceive a more active role of the Russian wholesaler, since this category of organization was able to absorb the trading operations that where performed by an international trading company. In the third transaction confiuration a trading company licensed to trade with Russian retailers is the only intermediary between Brazilian exporters and retailers. The fourth transaction configuration has a Russian retailer trading directly with a Brazilian supplier of bovine meat.
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