Magic and irrationality in management : the case of fads

Autores

  • Georges Trepo HEC -École de Hantes É tudes Commerciales (Franca)

DOI:

https://doi.org/10.5007/%25x

Palavras-chave:

Consulting, management tools, Practices, techniques, humans, managerial behaviour, Learning organization

Resumo

Management tools are being launched by consultants with the help of academics and the media/press, at an ever faster pace. Managers wonder whether they should follow or avoid fads : what will be left over in every day’s practice, when the “mediatic frenzy” is gone, they ask ? After observing hundreds of companies over 35 years, we offer some insights on this topic.

Biografia do Autor

Georges Trepo, HEC -École de Hantes É tudes Commerciales (Franca)

PhD. na Harvard University. Professor na École de Hautes Études Commerciales- HEC- Paris, France.

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Publicado

2004-01-01

Edição

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