Magic and irrationality in management : the case of fads
DOI:
https://doi.org/10.5007/%25xAbstract
Management tools are being launched by consultants with the help of academics and the media/press, at an ever faster pace. Managers wonder whether they should follow or avoid fads : what will be left over in every day’s practice, when the “mediatic frenzy” is gone, they ask ? After observing hundreds of companies over 35 years, we offer some insights on this topic.Downloads
Published
2004-01-01
How to Cite
Trepo, G. (2004). Magic and irrationality in management : the case of fads. Journal of Administration Science, 6(12), 49–56. https://doi.org/10.5007/%x
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