The strategic map of a course of administration

Abstract

It seems the common problem is to plan a course of Administration, to create its educational project and implement it with the appropriate participation of the entire faculty. The question guiding this study is: How does the academic community participate in the drafting of the educational project and believe in the institutional context in search of work you want? The goal is to achieve with the development of this study, is to discuss a methodology of how to promote the discussion of the educational project of a course for graduation, integrating the entire academic community, so that each teacher understand their participation in the construction of professional to be formed. It was done a study exploratory, descriptive of the reality of a unit of a public university. The search strategy was to do a case study with primary data studied at the School of Management, where he sought to adapt the methodology of preparing strategic maps developed by Kaplan and Norton, the discussion and implementation of educational project in the Course of Administration taught by that unit.