An analysis of the development of the strategies'studies in real estate business from the influences most recent of the stakeholders

Abstract

The construbusiness industry is the second in economic and social importance in Brazil, due to its production output and job creation, but that it does not count among the themes considered relevant in academic research. This paper's objective is to assess in what measure have real estate business strategy studies evolved since there are cases that can contribute to the theoretical development in strategy.Based on the Stakeholder theory, eight categories were developed which are considered to structure this business. Next, making use of Content analysis, 48 articles presented at the EnAnpad conferences during the last 13 years were examined. There are a managerial tendency, focused on production processes in civil construction, evading the complexities of the business chain, the relationships between actors, and the organizational field changes. The contributions consisted in the identification of innovations and changes of stakeholders in this field, and its influence on the network real estate business, whaeads to development of a stakeholders' strategy theory and a research agenda.