Innovation in Enterprises in Process of Merge: a study of services and industry companies
DOI:
https://doi.org/10.5007/2175-8077.2014v16n39p27Abstract
The current article presents the innovation process in companies which have adopted as strategy the value creation and synergies through merger with other companies. From a theoretical foundation it aims to shed light on the theme by presenting basis to this research and the ensuing result analysis. Thus were analyzed companies from two diverse sectors of the Economy with the endeavor to prove “how” and “why” such innovation before the merger process happened and which the possible results from this analysis are. By using secondary sources, with the goal to present real and instant results of the innovation announcements of the studied enterprises, through cases and event studies, it is concluded that innovation in products and in partnerships create higher value than other sorts of innovation in short term and in the post-merger.
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