Integration of Strategic Planning to Strategic Thinking

Abstract

Strategic planning is a term widely used by organizations in order to point out implementations through analysis of environments, monitoring and evaluation of institutional performance, budgeting and decision making, which has proved to be effective, although it presents controversies, mainly in the scientific environment. In this perspective, the purpose of this essay is to ponder the way of thinking the planning in the organizational strategy in order to maximize results. Based on literature review, several theoretical conceptions about strategic planning and strategic thinking are presented and discussed in order to describe and characterize various approaches and thoughts. We used bibliographical research on books, dissertation, theses and scientific articles in order to go deeper into the topic and gather a theoretical framework. In this way, strategic thinking can be understood as part of strategic planning that incorporates intuition, creativity and innovation into routine, processes and decision making.