Products and Processes Innovation from the Perspective of Environmental Management
DOI:
https://doi.org/10.5007/2175-8077.2017v19n47p94Abstract
Considering the present scenario of globalization of the economy, the dynamics of the market determines the speed of change in business models, environmental aspects can contribute to the design of technological innovations. Given this perception, the general objective of this research was to investigate how industrial organizations in the metal-mechanic sector, located in the Vale do Rio dos Sinos region, reconcile the product innovation activities and processes, with the structuring principles of environmental management. This economic segment is characterized as one that has the highest rates of innovation and greater investment in research and development. Data were collected through a survey research with managers of 159 companies of the analysis unit. Evidence collected provided the realization that innovations tend to be adjustments made to the legal provisions that require the mitigation of environmental impacts in the production process, especially in reducing pollution and using less toxic assets, which does not generate sufficient stimulus to the development of new products.
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