Adaptação organizacional na indústria farmacêutica de genéricos: em busca de um novo futuro - um estudo de caso no Laboratório Teuto Brasileiro
DOI:
https://doi.org/10.5007/%25xAbstract
In this article we intends to look for the understanding of strategic change and the organizational adaptation caused by theschange, through a case study in the national pharmaceutical industry, producer of similar and generic medications. Two periods are evidenced for the study of current strategic changes brought about by government actions.The first periodis characterized by change imposed by the environment, and the second, by the strategic choice accomplished by the managers. Those two periods are analyzed indiscussion of theories developed by several researchers. The arguments developed in the discussion and in the narrative of the case, point to the possibility of use of using elaboratedby Miles & Snow, for the understanding of strategic change and the organizacional adaptation. KEYWORDS: Strategic change; Strategic choice; Organizational adaptation
Downloads
Published
How to Cite
Issue
Section
License
The author must ensure:
- that there is complete consensus among all co-authors to approve the final version of the paper and its submission for publication.
- that their work is original, and if the work and/or words of others have been used, these have been duly acknowledged.
Plagiarism in all its forms constitutes unethical publishing behavior and is unacceptable. RCA reserves the right to use software or any other methods of plagiarism detection.
All submissions received for evaluation in the RCA journal are screened for plagiarism and self-plagiarism. Plagiarism identified in manuscripts during the evaluation process will result in the submission being archived. In the event of plagiarism being identified in a manuscript published in the journal, the Editor-in-Chief will conduct a preliminary investigation and, if necessary, retract it.
Authors grant RCA exclusive rights of first publication, with the work simultaneously licensed under the Creative Commons (CC BY) 4.0 International License.
Authors are authorized to enter into separate, additional contractual arrangements for the non-exclusive distribution of the version of the work published in this journal (e.g., publishing in an institutional repository, on a personal website, publishing a translation, or as a chapter in a book), with an acknowledgement of its authorship and initial publication in this journal.
This license grants any user the right to:
Share – copy, download, print, or redistribute the material in any medium or format.
Adapt – remix, transform, and build upon the material for any purpose, even commercially.
According to the following terms:
Attribution – You must give appropriate credit (cite and reference), provide a link to the license, and indicate if changes were made. You may do so in any reasonable manner, but not in any way that suggests the licensor endorses you or your use.
No additional restrictions – You may not apply legal terms or technological measures that legally restrict others from doing anything the license permits.
