Axiology, personal values and ethical rationalities: a proposal for theoretical frameworks integration

Autores/as

DOI:

https://doi.org/10.5007/2175-8077.2019v21n55p115

Resumen

Ethics and personal values are two important theories that underlie management studies that analyze behaviors and decision-making processes. However, the relationship between these two themes is incipient and calls for in-depth investigation, mainly empirical studies. The present study aims at verifying the existence of relationships between personal values (Schwartz, 1992; Schwartz et al., 2012) and the ethical deontological and teleological rationalities. A survey into this issue was conducted with a sample of 453 Brazilian respondents. Consistent with the postulated hypotheses, the results showed that all individualistic-oriented values are positively related to teleological rationalities, just as all collectivist-oriented values are affirmatively related to deontological rationalities, except for the Tradition value. Empirical confirmation of the relationship between ethics and personal values answer the author`s claims on the topic and allows the extension of analyzes of social phenomena supported by such theories.

Biografía del autor/a

Matheus Lemos de Andrade, Pontifical Catholic University of Minas Gerais, Brazil

PHD in Business Administration

Ramon Silva Leite, Pontifical Catholic University of Minas Gerais, Brazil

PHD in Business Administration

Simone Teresinha Chaves de Andrada Ibrahin, Faculdade Milton Campos, Brazil

Master in Business Law

Karina Carneiro Costa, Federal University of Minas Gerais, Brazil

Bachelor of Statistics

Citas

Arieli, S., Sagiv, L., & Roccas, S. (2020). Values at work: The impact of personal values in organizations. Applied Psychology, 69(2), 230-275.

Baker, J. A. (2008) Virtue Ethics. In: Kolb, R.W. (Ed.). Encyclopedia of Business Ethics and Society. Thousand Oaks: Sage Publications, p. 2191–2198.

Bandura, A. (1986). Social foundations of thought and action: A social cognitive theory. Englewood Cliffs, NJ, US: Prentice-Hall, Inc.

Beauchamp, T. L., Bowie, N. E., & Arnold, D. G. (Eds.). (2004). Ethical theory and business. London, UK: Pearson Education.

Bilsky, W. (2009). A estrutura de valores: sua estabilidade para além de instrumentos, teorias, idade e culturas. Revista de Administração Mackenzie, 10(3).

Bronowski, J. (1956). Science and Human Values. New York: Harper & Row.

Burns, J. O., & Kiecker, P. (1995). Tax practitioner ethics: An empirical investigation of organizational consequences. The Journal of the American Taxation Association, 17(2), 20.

Chowdhury, R. M. (2020). Personal Values and Consumers’ Ethical Beliefs: The Mediating Roles of Moral Identity and Machiavellianism. Journal of Macromarketing, 0276146720917431.

Cohen, J. (1988). Statistical power analysis for the behavioral sciences. Hilsdale. NJ: Lawrence Earlbaum Associates, 2.

Collins English Dictionary (2014) Complete and Unabridged, 12th Edition. Accessed in: 12-02-2018. Available in: https://www.thefreedictionary.com/ethics

DeConinck, J. B., & Lewis, W. F. (1997). The influence of deontological and teleological considerations and ethical climate on sales managers' intentions to reward or punish sales force behavior. Journal of Business Ethics, 16(5), 497-506.

Diddi, S., & Niehm, L. S. (2017). Exploring the role of values and norms towards consumers’ intentions to patronize retail apparel brands engaged in corporate social responsibility (CSR). Fashion and Textiles, 4(1), 5.

Doran, C.J. (2009), “The role of personal values in fair trade consumption”, Journal of Business Ethics, Vol. 84 No. 4, pp. 549-563.

European Social Survey Education Net. (2009). Education net. Retrieved April 08, 2009, from http://essedunet.nsd.uib.no

Feather, N. T. (1988). Values, valences, and course enrollment: Testing the role of personal values within an expectancy-valence framework. Journal of educational psychology, 80(3), 381.

Fritzsche, D. and Oz, E. (2007), “Personal values’ influence on the ethical dimension of decision making”, Journal of Business Ethics, Vol. 75 No. 4, pp. 335-343.

Gudigantala, N. and Bicen, P. (2019). Do Consumers’ Ethical Judgments Matter for Purchase Intentions in Online Gray Markets?. Journal of Marketing Development and Competitiveness, Vol. 13 No. 4, pp. 27-43.

Hair, J.F., Anderson, R.E., Tatham, R.L. and Black, W.C. (1998). Multivariate Data Analysis, Prentice Hall, Upper Saddle River, NJ.

Hair Jr, J. F., Hult, G. T. M., Ringle, C., & Sarstedt, M. (2014). A primer on partial least squares structural equation modeling (PLS-SEM). Sage Publications.

Hietanen, J., Murray, J. B., Sihvonen, A. and Tikkanen, H. (2019). Seduced by “fakes”: Producing the excessive interplay of authentic/counterfeit from a Baudrillardian perspective. Marketing Theory, Vol. 20 No. 1, pp. 23-43.

Holtbrügge, D., Baron, A., & Friedmann, C. B. (2015). Personal attributes, organizational conditions, and ethical attitudes: a social cognitive approach. Business Ethics: A European Review, 24(3), 264-281.

Hunt, S. D., & Vitell, S. (1986). A general theory of marketing ethics. Journal of Macromarketing, 6 (1), 5-16.

Hunt, S. D., & Vitell, S. J. (1993). The General Theory of Marketing Ethics: A Retrospective and Revision. Ethics in Marketing (Irwin Inc., Homewood, IL), 775-784.

Hunt, S. D., & Vitell, S. J. (2006). The general theory of marketing ethics: A revision and three questions. Journal of Macromarketing, 26(2), 143-153.

Javalgi, R. G., & La Toya, M. R. (2018). International marketing ethics: A literature review and research agenda. Journal of Business Ethics, 148(4), 703-720.

Kluckhohn, C. (1951). Values and value-orientations in the theory of action: An exploration in definition and classification. In T. Parsons & E. Shils (Eds.), Toward a general theory of action (pp. 388-433). Cambridge. MA: Harvard University Press.

Koçyiğit, M., & Karadağ, E. (2016). Developing an ethical tendencies scale based on the theories of ethics. Turkish Journal Of Business Ethics, 9(2), 297-307.

Kohlberg, L. (1984). The psychology of moral development: The nature. Harper & Row.

Laczniak, G. R., & Murphy, P. E. (2019). The role of normative marketing ethics. Journal of Business Research, 95, 401-407.

Lan, G., Gowing, M., Rieger, F., McMahon, S., & King, N. (2010). Values, value types and moral reasoning of MBA students. Business Ethics: A European Review, 19(2), 183-198.

Malhotra, N., & Birks, D. F. (2007). Marketing Research: An Applied Approach, 3rd European ed. (Harlow: FT Prentice Hall, Financial Times).

Manchiraju, S., & Sadachar, A. (2014). Personal values and ethical fashion consumption. Journal of Fashion Marketing and Management, 18(3), 357-374.

Manyiwa, S., & Brennan, R. (2016). Impact of materialism on consumers' ethical evaluation and acceptance of product placement in movies. Social Business, 6(1), 65-82.

Muncy, J. A., & Eastman, J. K. (1998). Materialism and consumer ethics: An exploratory study. Journal of Business Ethics, 17(2), 137-145.

Musser, S. J., & Orke, E. A. (1992). Ethical value systems: A typology. The journal of applied behavioral science, 28(3), 348-362.

Murphy, P. E. (2010). Marketing, Ethics of. Wiley Encyclopedia of Management.

Nunnally, J. C. (1978). Psychometric theory (2a ed.). Nova York: McGraw-Hill.

Ostini, R., & Ellerman, D. A. (1997). Clarifying the relationship between values and moral judgement. Psychological reports, 81(2), 691-702.

Papaoikonomou, E. (2013). Sustainable lifestyles in an urban context: towards a holistic understanding of ethical consumer behaviours. Empirical evidence from Catalonia, Spain. International Journal of Consumer Studies, 37(2), 181-188.

Parks-Leduc, L., Feldman, G., & Bardi, A. (2015). Personality traits and personal values: A meta-analysis. Personality and Social Psychology Review, 19(1), 3-29.

Petrick, J. A. (2018). Theoretical issues in management ethics. The Routledge Companion to Business Ethics, 447.

Pohling, R., Bzdok, D., Eigenstetter, M., Stumpf, S., & Strobel, A. (2016). What is ethical competence? The role of empathy, personal values, and the five-factor model of personality in ethical decision-making. Journal of Business Ethics, 137(3), 449-474.

Reynolds, T. J., & Gutman, J. (2001). Laddering Theory, Method, Analysis, and Interpretation In: Understanding Consumer Decision Making: The Means-End Approach to Marketing and Advertising Strategy. Ed: TJ Reynolds, JC Olson, Lawrence Earlbaum Associates, Mahwah.

Ringle, C. M., Da Silva, D., & Bido, D. D. S. (2014). Modelagem de equações estruturais com utilização do SmartPLS. REMark, 13(2), 54.

Ringle, C. M., Wende, S., and Becker, J.-M. 2015. "SmartPLS 3." Boenningstedt: SmartPLS GmbH, http://www.smartpls.com.

Rokeach, Milton et al. (1973) The Nature of Human Values. New York: Free press, 1973.

Sagiv, L., & Schwartz, S. H. (2007). Cultural values in organisations: insights for Europe. European Journal of International Management, 1(3), 176-190.

Sambiase, M. F., Teixeira, M. L. M., Bilskyb, W., de Araujo, B. F. V. B., & De Domenicoa, S. M. R. (2014). Confrontando estruturas de valores: um estudo comparativo entre PVQ-40 e PVQ-21. Psychology, 27(4), 728-739.

Schaefer, A., Williams, S., & Blundel, R. (2018). Individual Values and SME Environmental Engagement. Business & Society, 1-34.

Schlegelmilch, B. B., & Öberseder, M. (2010). Half a century of marketing ethics: Shifting perspectives and emerging trends. Journal of Business Ethics, 93(1), 1-19.

Schwartz, S. H. (1992) Universals in the content and structure of values: Theoretical advances and empirical tests in 20 countries. Advances in Experimental Social Psychology, v.25, n.1, 1-65.

Schwartz, S. H. (1994). Are there universal aspects in the structure and contents of human values? Journal of social issues, 50(4), 19-45.

Schwartz, S. H., Cieciuch, J., Vecchione, M., Davidov, E., Fischer, R., Beierlein, C., ... & Dirilen-Gumus, O. (2012). Refining the theory of basic individual values. Journal of Personality and Social Psychology, 103(4), 663.

Shaw, D., & Newholm, T. (2002). Voluntary simplicity and the ethics of consumption. Psychology & Marketing, 19(2), 167-185.

Simon, H. A. (1972). Theories of bounded rationality. Decision and Organization, 161-176.

Stringer, T., Mortimer, G., & Payne, A. R. (2020). Do ethical concerns and personal values influence the purchase intention of fast-fashion clothing?. Journal of Fashion Marketing and Management: An International Journal.

Tamayo, A. (2007). Hierarquia de valores transculturais e brasileiros. Psicologia: teoria e pesquisa, 23 (Special), 7-15.

Tan, B. (2002). Understanding consumer ethical decision making with respect to purchase of pirated software. Journal of Consumer Marketing, 19(2), 96-111.

Torres, C. V., Schwartz, S. H., & Nascimento, T. G. (2016). A Teoria de Valores Refinada: associações com comportamento e evidências de validade discriminante e preditiva. Psicologia USP, 27(2), 341-356.

Turk, Z., & Avcilar, M. Y. (2018). An Investigation of the Effect of Personal Values on the Students’ Ethical Decision-Making Process. In Eurasian Business Perspectives (pp. 245-262). Springer, Cham.

Trevino, L. K., & Nelson, K. A. (2016). Managing business ethics: Straight talk about how to do it right. John Wiley & Sons.

Vinson, D. E., Scott, J. E., & Lamont, L. M. (1977). The role of personal values in marketing and consumer behavior. The Journal of Marketing, 44-50.

Vitell, S. J., & Muncy, J. (1992). Consumer ethics: An empirical investigation of factors influencing ethical judgments of the final consumer. Journal of Business Ethics, 11, 585-597.

Vitell, S. J. (2003). Consumer ethics research: Review, synthesis and suggestions for the future. Journal of Business Ethics, 43(1-2), 33-47.

Vitell, S. J., & Muncy, J. (2005). The Muncy–Vitell consumer ethics scale: A modification and application. Journal of Business Ethics, 62(3), 267-275.

Yin, J., Qian, L., & Singhapakdi, A. (2016). Sharing sustainability: How values and ethics matter in consumers’ adoption of public bicycle-sharing scheme. Journal of Business Ethics, 1-20.

Zollo, L., Yoon, S., Rialti, R. & Ciappei, C. (2018), "Ethical consumption and consumers’ decision making: the role of moral intuition", Management Decision, Vol. 56 No. 3, pp. 692-710. https://doi.org/10.1108/MD-10-2016-0745

Publicado

2020-11-05

Cómo citar

Andrade, M. L. de, Leite, R. S., Ibrahin, S. T. C. de A., & Costa, K. C. (2020). Axiology, personal values and ethical rationalities: a proposal for theoretical frameworks integration. Revista De Ciencias De La Administración, 21(55), 115–133. https://doi.org/10.5007/2175-8077.2019v21n55p115

Número

Sección

Articulos