HU UFSC blood bank extension experience: design management

Authors

DOI:

https://doi.org/10.5007/1807-0221.2022.e82148

Keywords:

Communication, Design, Design Management, Hemotherapy Center, Blood Donation

Abstract

The aim of this article is to report the extension experience between the Design course and the Blood Bank of the University Hospital Professor Polydoro Ernani de São Thiago (HU) of the Federal University of Santa Catarina (UFSC) with a focus on management, between 2015 and 2018. The project involved strategic communication and design planning, branding, inventory and process management. The results obtained ranged from the implementation of communication with the university community in an interpersonal and media way, optimized processes, reduction of waste and expenses, to improved service to donors. The strengths of this project are the interdisciplinary and transdisciplinary partnership, and the feasibility of this project being replicated in other hemotherapy centers.

Author Biographies

Lisandra de Andrade Dias, Universidade Federal de Santa Catarina

Graduada em Design Industrial - Programação Visual (2007) e em Publicidade e Propaganda (1992) pela Pontifícia Universidade Católica do Rio Grande do Sul. Doutora em Engenharia de Produção - Ergonomia (2007) e Mestre em Engenharia de Produção - Ergonomia (2002) ambas titulações obtidas na Universidade Federal de Santa Catarina (UFSC). Ocupa o cargo de professor adjunto 4 no Centro de Comunicação e Expressão (CCE) no departamento de Expressão Gráfica (EGR) da Universidade Federal de Santa Catarina (UFSC). 

Andréa Thives de Carvalho Hoepers, Universidade Federal de Santa Catarina

Graduada  em Medicina pela Universidade Federal de Santa Catarina - UFSC (1988). MBA em Gestão Hospitalar pela Fundação Universidade Regional de Blumenau- FURB (2005),  Mestrado (2006) e Doutorado (2015) em Ciências Médicas pela UFSC.  Médica Pediatra Hematologista e Hemoterapêuta do Centro de Hematologia e Hemoterapia de Santa Catarina - HEMOSC de 1994 a 2020 e preceptora da residência médica em Hematologia e Hemoterapia  da Secretaria de Estado da Saúde de Santa Catarina durante o mesmo período. Médica Hematologista e Hemoterapêuta do Hospital Universitário da UFSC desde 1998.

Thais de Almeida e Silva Machado, Universidade Federal de Santa Catarina

Graduada em Design pela Universidade Federal de Santa Catarina (2020). Fez parte de dois projetos de extensão durante a graduação, trabalhando primeiramente com o Banco de Sangue do Hospital Universitário da UFSC, no desenvolvimento e aplicação de campanhas publicitárias e gerenciando as redes sociais, e em um segundo projeto, desenvolveu a identidade visual do Núcleo de Odontologia Hospitalar do Hospital Universitário da UFSC. 

References

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Published

2022-08-26

Issue

Vol. 19 No. 43 (2022): Revista Eletrônica de Extensão - Extensio

Section

RELATOS DE EXPERIÊNCIA

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