Relevance theory and socio-rhetorical analysis of genres: analysis ofcorrelations between headlines and headlined texts

Authors

  • Fábio José Rauen Universidade do Sul de Santa Catarina

DOI:

https://doi.org/10.5007/1984-8412.2012v9n1p68

Abstract

This study is part of the Project entitled “Relevance Theory and Socio-Rhetorical Genre Analysis,” which aims to analyze the theoretical and conceptual interfaces of these approaches based on journalistic genre corpora. In this paper, we evaluate the correlations between front-page texts and inner texts, arguing that ostensive stimuli of both front-page and inner text headlines and leads form a whole with the inner text itself.The former texts guide the focal scale elements of the latter ones. In order to deal with this hypothesis, we highlighted the 27th front-page text, and the 33rd inner text of Caldeira (2007, p. 77 and 114) on the prohibition of outdoor advertising in São Paulo, collected from September 27, 2006 edition of Folha de S. Paulo.

Author Biography

Fábio José Rauen, Universidade do Sul de Santa Catarina

Doutor em Letras/Linguística pela Universidade Federal de Santa Catarina (UFSC). Docente e Coordenador do Programa de Pós-graduação em Ciências da Linguagem da Universidade do Sul de Santa Catarina (UNISUL).

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Published

2012-07-25

Issue

Vol. 9 No. 1 (2012)

Section

Article

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