Princesses or bitches: the evangelization of the media on giving advice to shepherdess Sarah Sheeva

Abstract

This article aims to describe and analyze the argumentative organization of an advisory published by Shepherdess Sarah Sheeva on her YouTube channel. This study is part of a larger project that aims to verify if the renewal of the forms of interaction with the faithful through which religious discourse is through reflects any kind of renovation of the adopted values and principles preached by churches. To undertake our analysis, which is qualitative in nature and involves a case study, we adopted the assumptions and categories of Patrick Charaudeau’s Semiolinguistics Theory (2008), especially those composing the argumentative and declarative organization methods. This study allowed us to note that, even though it adopts an innovative format, counseling reproduces a speech that is still quite conservative, based on the most traditional values of Christianity.