Music in its textual-visual dimension: Analysis of digital music clips
Análise de clipes de música digital
DOI:
https://doi.org/10.5007/1984-8412.2021.e79655Abstract
This article is focuses in the visual dimension of the commercial song, i.e. the music videoclip, considered as the synthetic set of visual, textual and social (interactional) performances. The theoretical approaches are interactional analysis, discourse analysis and popular music studies. The research problem consists in identifying the role of video clips in the iconization of musical discourse and whether they can be considered as digital moving images. With the intention of answering this problematic, I aim to show how semiotically hybrid forms of expression iconize musical discourse and how the audiovisual perception of music is formed. I therefore propose to analyze the video clips of the selected songs and to distinguish the means used to interact with the audience: the artists' corporality and gestures, colors and symbols. The corpus consists of the songs officially certified for their important sales and listed by the SNEP (Syndicat National de l'Edition ?honographique) website.
References
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Outils de travail
Site des certifications musicales – SNEP (Syndicat National de l’Edition Phonographique) http://www.snepmusique.com/les-disques-diamant
YouTube https://www.youtube.com/watch
Paroles2chansons https://paroles2chansons.lemonde.fr/
Genius https://genius.com/
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