Multimodality in electronic journals managed by the Open Journal Systems (OJS) from the perspective of social semiotics

Abstract

The present article aims to analyze, considering the perspective of the Social Semiotics, the multimodal organization of electronic academic journals produced and managed by the Open Journal Systems (OJS) from the four domains related to the construction of meanings of the multimodal texts: discourse, design, production and distribution. Because of this goal, we use mainly Kress and Van Leeuwen (2001, 2006) and Kress (2003, 2015) as the theoretical basis, and we analyze both the issues of these electronic journals and the information from the manual that deals with the use of the OJS. Considering the analysis performed, it was possible to verify a strong influence of the ideologies of the academic discourse community and of its traditional practices in print media in the multimodal orchestration of the analyzed journals.