FACTORS THAT INFLUENCE STUDENTS DO TAKE AN ACCOUNTANCY COURSE IN SÃO PAULO CITY UNIVERSITIES

Abstract

Adolescence is a period of time when young adults need to make decisions and choose their own ways, at the expense of other options.  That is the time when they have to deal with the first demands in their professional choice. Many factors influence this choice. One of the possible existing alternatives for a regulated carreer is to become an accountant. Two importante factors may influence this choice: the university in which the students take their graduation course and the place where they live. In this context, the aim of this research was to investigate and analyse factors that influence the decision of a group of students to take an Accountancy Course. It was made deep interviews with first semestre students, three from FECAP and three from PUC-SP, two Brazilian universities. The content analysis was applied so as to interpret the results. The most influent factor was the employability, as some students believe they will have a future job or because many are already working in the area. Differently from litterature, it was stated that parents do not influence directly in students´ choice of a course. The results encourage more investigations, to deepen matters related to employability and the students concernig the Job Market. Moreover, it encourages bigger sample researches, to confirm or not the results.