University in expansion: from the education management to the technical and administrative body training

Abstract

From the process of expansion of higher education and focus on the promising university market estableshed in Brazil, this study analyzed the educational technologies as tools to support the management and development of teams. Therefore, in addition to literature revision related to educational policies and technologies, this case study included participant observation, which made it possible to deepen the reality of the managers responsible for staff that work in units that are distant from the headquarters. During the study, it was observed that the institution, which uses advanced educational technologies and has been recognized for excellence in teaching, demonstrates enormous difficulty in the development of their teams, which showed a misalignment, particularly in the area of Human Resources compared to the teaching areas. Faced with this, the study reinforces the need for all areas of an institution to be aligned with the expansion process, and points to the importance of educational technologies in the training of employees and alignment of teams.