Sustainability: an approach about the perceptions of an academic institution of higher education Santa Catarina

Abstract

The study aimed to identify perceptions about the sustainability theme by academics from a higher education institution in the municipality of Chapecó- SC. Methodologically the research is characterized as descriptive, as the survey procedures with qualitative and quantitative nature approach. Its sample 635 students, 39 undergraduate courses. The results show that 64.59% of respondents relate the theme to the sustainability of environmental nature approach, 27.86% relate to social issues, while 7.54% are considering the economic and financial approach as concern related to the theme. Concept while 55.12% believe that sustainability involves concern and joint actions to consider economic, financial, environmental and social performance in order to ensure improvements in human, environmental and financial context. Among the concerns and objectives of the organizations, 68.19% consider the conscious and responsible consumption of natural resources as extremely important factor. In the context of the companies in the Western region of Santa Catarina, 43.15% of respondents consider that there is greater focus on the economic and financial performance, 29.61% indicate that there is only concern with the marketing image. Overall, the results show the importance of discussions and advances in academia, in support of actions and business practices that refer the effectiveness of sustainability.