STARTUPS, ENERGY MARKET, AND SUSTAINABILITY: A SYSTEMATIC LITERATURE REVIEW ON TRENDS AND PERSPECTIVES

Abstract

The startups can promote a change in business models, market segmentation, and even products and services offered in the sector. Unlike startups in other sectors, an energy startup demands a larger number of resources, even at the beginning of its operations, since it is usually associated with physical assets, which are more complex and costly to scale than business models based on data. In reviewing the literature, the literature lacks studies focused on startups in the energy sector. With this, the objective of this study was to identify through a literature mapping what is the scenario of startups in the energy market and what are the market perspectives in the dissemination of sustainable development. To reach the objective, a literature mapping was carried out using the VOSviewer software to build the analyses and understand the perspectives. It was verified that the theme is growing, but still needs more research, especially focusing on startups, the energy market, and sustainability; Sweden is the country that publishes the most on the theme, followed by the United States; the Journals Energy Conversion and Management, Electric Power Systems Research, Renewable Energy and Journal of Cleaner Production are the ones with the highest number of publications. It is noteworthy that when understanding the perspectives of the energy sector for the diffusion of sustainability, 12 trends were identified, which are not only theoretical contributions of this paper but also practical contributions for the diffusion of the sector in what involves startup and sustainability.