The cross-platform content of digital native social networking websites

Authors

DOI:

https://doi.org/10.5007/1984-6924.2018v15n1p29

Abstract

This paper aims to analyze how is conformed the editorial content produced for multiple social media platforms by two digitally native publishers, Nexo, from Brazil, and Vox, from the United States. Based on descriptions and analysis, this research combines qualitative and quantitative techniques. The paper focuses on the concepts of propagability (JENKINS et al., 2014) and device (MOUILLAUD, 1997) and investigates posts’ pages of both publishers at Facebook, Twitter, YouTube and Instagram. The description and the analysis are based on categories related to the theoretical framework and to the empirical object (temporality, authorship, links, modalities and interaction). It is verified that every category is related to the possibilities that the device offers and to the strategies of propagability of each publisher.  There is a constant interaction between the devices “newspaper” and “social network platform”, conforming the editorial contents.

Author Biographies

Maíra Evangelista de Sousa, Universidade Federal do Rio Grande do Sul (UFRGS)

Jornalista, doutora em Comunicação e Informação pela Universidade Federal  do Rio Grande do Sul (PPGCOM/UFRGS)

Gabriel Rizzo Hoewell, Universidade Federal do Rio Grande do Sul (UFRGS)

Jornalista, mestre em Comunicação e Informação pela Universidade Federal do Rio Grande do Sul (PPGCOM/UFRGS)

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Published

2018-09-04

Issue

Vol. 15 No. 1 (2018): Ethos, transformações e permanências

Section

Temas Livres

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