Cultural diversity and recognition in the communication and culture policies frame in Brazil: challenges and prospects for the implementation of the 2005 Unesco Convention

Abstract

This paper discusses the mismatch between the communication and cultural policies regarding broadcasting in Brazil, notably television and audiovisual (movies), with the principle of cultural diversity mentioned in UNESCO’S Convention on the Protection and Promotion of the Diversity of Cultural Expressions of 2005. We start by reflecting on cultural diversity as a built-in problem of the multicultural societies in which demands for recognition operate from the idea of self-esteem and mutual respect as much as from that of social justice, resulting in permanent social struggles in individuals daily lives. Following, we take a glimpse at the problem of cultural diversity in scenarios of broad-range media monopolies, e.g. Brazil’s case, where elements of the democratic ethics, such as freedom of expression, find resistance due to the presence of hegemonic cultural model of production and commercialization of culture and communication. In this respect, we advocate that the fulfillment of the democratizing principles of UNESCO’s 2005 Convention requires reforms in our legal framework for Communications which must be based on the tripod of citizenship, recognition and cultural diversity. The emergence of a cosmopolitan symbolic space that gives visibility to universal and particular narratives and aesthetic forms that inhabit our cultural diversity depends on institutional support and routinization of the “normative recognition” as a norm within our inter-subjective action in the life-world.