O “Eu” ordinal: entre aplicativos, emoções e indicadores

Abstract

The present study addresses the advent of digital self-help apps that aim to promote personal development and emotional and physical well-being. Most of these apps are guided by the principle of positive psychology, which stimulates personal growth and improve emotional skills through a neutral device (apps), which are fed with daily data from the “self” – it inspires self-monitoring practices; and, it also provides graphs and index to visualize “self” metrics. The first evidences of this work, it is inspired by economic sociology and emotions sociology, that is, emotions are consequences of personal/mental skills that permeate the materialization in numbers and statistics of the “self” =. In this way, such evidence leads us to reflect on the consumption of data from the quantification of emotions via the self-monitoring of the “self”, mediated by algorithms, and, as a result, there is an overload of the management of the self, a result of the intensification of emotional labor. (Hochschild, 2012) and relational work (Zelizer, 2005) for the construction of ordinal self-representation mediated by digital machines (Fourcade; Johns, 2020; Fourcade; Burrell, 2021).