The strategies construction: a study case in the poultry sector
DOI:
https://doi.org/10.5007/2175-8077.2010v12n27p118Abstract
This paper aims to study the process of formulating strategies in a poultry sector company in the state of Minas Gerais. The objective was to verify if the company built its strategies deliberately - relying on the traditional conception of strategy - or in an emergent way, as a response to the movements of the environment. Methodologically, the research was qualitative in nature, with descriptive goal and supported by a case study in which eight managers of Alfa company were interviewed using a semi-structured guide. The content analysis of the interviews indicates that Alfa company, still has as standard formulating strategies like responses to the environment, despite the efforts to implement deliberated processes of construction. The plans and rational processes of building strategies, although they are considered of great importance by the interviewees, were not present in the company daily. That research results are relevant to the Administration area due to two reasons: The first one is to indicate thahe strategy - in the case of the investigated company - is made mainly based on reactions to the environment and not as a result of a rational process of analysis and definition. The second one is to indicate that the managers know the importance of these more rational processes of strategies elaboration, but that several factors prevent them from being applied in practice.
Downloads
Published
How to Cite
Issue
Section
License
The author must ensure:
- that there is complete consensus among all co-authors to approve the final version of the paper and its submission for publication.
- that their work is original, and if the work and/or words of others have been used, these have been duly acknowledged.
Plagiarism in all its forms constitutes unethical publishing behavior and is unacceptable. RCA reserves the right to use software or any other methods of plagiarism detection.
All submissions received for evaluation in the RCA journal are screened for plagiarism and self-plagiarism. Plagiarism identified in manuscripts during the evaluation process will result in the submission being archived. In the event of plagiarism being identified in a manuscript published in the journal, the Editor-in-Chief will conduct a preliminary investigation and, if necessary, retract it.
Authors grant RCA exclusive rights of first publication, with the work simultaneously licensed under the Creative Commons (CC BY) 4.0 International License.
Authors are authorized to enter into separate, additional contractual arrangements for the non-exclusive distribution of the version of the work published in this journal (e.g., publishing in an institutional repository, on a personal website, publishing a translation, or as a chapter in a book), with an acknowledgement of its authorship and initial publication in this journal.
This license grants any user the right to:
Share – copy, download, print, or redistribute the material in any medium or format.
Adapt – remix, transform, and build upon the material for any purpose, even commercially.
According to the following terms:
Attribution – You must give appropriate credit (cite and reference), provide a link to the license, and indicate if changes were made. You may do so in any reasonable manner, but not in any way that suggests the licensor endorses you or your use.
No additional restrictions – You may not apply legal terms or technological measures that legally restrict others from doing anything the license permits.
