A study of the relationship between diversity, creativity and competitiveness of Brazilian organizations

Abstract

The research that resulted in this article aimed to investigate how the diversity in the workforce can contribute to increasing the company's competitiveness through creativity. The central problem was: how the diversity present in workforce contributes to the competitiveness of enterprises? The basic theoretical framework was about diversity, creativity and competitiveness. For the research, the methodology used was a qualitative approach by allowing a greater depth on the subject, providing greater insight into the feelings of the respondents who participated as primary source of data for this research. In the data collection was chosen to perform in-depth interviews – guided by a semi-structured script. Results showed that diversity in Brazil there is much more to chance and/or compliance with the decree. 3,298 of December 20, 1999, rather than as a social inclusion policy or understanding of the project itself, but contributes to the creativity that can generate an increase in the competitiveness of enterprises