Consumer Loyalty and Loyalty Programs: a topographic examination of the scientific literature using bibliometrics, spatial statistics and network analyses
DOI:
https://doi.org/10.5007/2175-8077.2015v17n41p09Abstract
This paper presents a topographic analysis of the fields of consumer loyalty and loyalty programs, vastly studied in the last decades and still relevant in the marketing literature. After the identification of 250 scientific papers that were published in the last ten years in indexed journals, a subset of 76 were chosen and their 3223 references were extracted. The journals in which these papers were published, their key words, abstracts, authors, institutions of origin and citation patterns were identified and analyzed using bibliometrics, spatial statistics techniques and network analyses. The results allow the identification of the central components of the field, as well as its main authors, journals, institutions and countries that intermediate the diffusion of knowledge, which contributes to the understanding of the constitution of the field by researchers and students.Downloads
Published
2015-04-17
How to Cite
Rocha, V. M., Ponchio, M. C., & Francisco, E. de R. (2015). Consumer Loyalty and Loyalty Programs: a topographic examination of the scientific literature using bibliometrics, spatial statistics and network analyses. Journal of Administration Science, 1(1), 09–20. https://doi.org/10.5007/2175-8077.2015v17n41p09
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